Caterlyst

Our unique data modelling process uses the latest software

To help identify and allocate new prospects easily

Gap Analysis & Prospect Management

We clean and analyse your data and match it to the universe to show you where the gaps are.
Your database of 'suspects', 'prospects' and 'customers' can be analysed to provide accurate market intelligence and be a powerful tool so that the benefits you reap from your data can be increased significantly. Analysis of your data can enable you to identify categories and characteristics that allow for more precise target marketing. Once you know which sectors your best customers are in, you can also use comparisons with other proprietary databases to size the sectors you are addressing and identify more likely customers.
 
Detailed data analysis

We use the latest data software to analyse your data and show you where your business is and how it compares to the full market universe

 Gap Analysis Example

 
 Key benefits
 Our analysis of your data will enable you to:
  •  Increase the returns from your direct marketing through specifically targeting those you can sell the most to
  •  Set up a cost effective marketing strategy through identifying current penetration levels in your target market
  • Maximise the return on your database marketing investment
The Caterlyst advantage

As specialists in all 'out of home' sectors we are able to analyse your data in a detailed and disciplined way, by applying our knowledge of your target markets to draw out information that gives you a competitive advantage.

 Through further analysis we will identify relationships in the data and highlight the profit making potential of segmented customer groups. Once we know in which sectors your best customers are based, we can size those sectors and establish your current level of market penetration. This will help you design more successful future marketing campaigns.