We collect, curate, analyse and activate data from the out of home marketplace, so we can guide and accelerate the growth of your business.
Why do clients call Caterlyst first?
Fearless in the face of any challenge, we can flavour bespoke data sets to produce shrewd and perceptive insights that will transform your sales and marketing results.
Our people are proven leaders and experts, who provide clarity, authority and delivery, rather than ambiguity, uncertainty and disappointment.
Senior Management Team
Our SMT has the collective experience and expertise to elevate your sales and marketing performance. United by a belief in the power of data, they are dedicated to making a positive difference to your business, by delivering on every promise.
Their complimentary mix of skills and agility unveils an unparalleled vista of business intelligence that can provide you with a market edge. Delivering a winning combination of reliable data and bespoke guidance, they can show you how to identify, qualify and unlock new opportunities, while minimising any threats to your existing customer base.
Managing Director
Nick Peutherer
In this senior role, Nick is responsible for the delivery of outstanding service and the development of Caterlyst’s existing client relationships.
Combining a proactive, collaborative, and consultative approach has enabled Nick to acquire a deep level understanding of his clients’ operations. Interacting at a strategic level has produced a rich resonance between clients’ needs and the benefits that Caterlyst can provide, helping to shift their dial on both revenue and performance.
For example, Nick has deployed sales process improvements and shared route to market insights that have transformed the efficiency and profitability of clients’ businesses.
Nick manages a team of account directors and managers, taking delight in their continual improvement and success. He is also motivated by positive and constructive feedback from clients, so enjoys advising them across many topics, ranging from contact strategies to the potential impact of legislation or macro-economic factors.
Having graduated with a first-class degree in Mathematics and Statistics, Nick spent his early career in analytical roles with household names in the publishing world. Moving on to focus on the supply chain and circulation management, Nick’s responsibilities encompassed securing optimal space for publishers in crowded retail categories through to utilising a trade marketing budget to obtain maximum impact per dollar. All this valuable experience made Nick an ideal addition to the Caterlyst team, when he joined us in 2015.
Unknown Facts
Meeting his close relatives in Canada presents an opportunity for Nick to combine his four favourite pastimes of family, sport, wine and travel.
Nick’s life-long passion of Formula 1 is the excuse for regular trips with friends around the world
Alongside Nick’s love of running, there has been a recent return to the more sedentary pursuit of snooker.
Operations & Project Director
Rob Elsey
Rob is a member of the senior leadership team at Caterlyst and divides his time between three main areas of responsibility.
Managing the interaction between the Development, Client Services and Data teams, facilitating communication and workload management.
Scoping and delivering a large technical project.
Rob’s extensive client facing experience, coupled with his ability to work inside our business to deliver their requirements, represents a pivotal asset.
Following an initial job in a bakery, Rob spent time in an event management role, working on high profile occasions such as Glastonbury and the London Marathon. Having then spent some time in the haulage industry, Rob worked with a field sales agency, before joining Caterlyst in 2010. Progressing from account manager to his current Director role, Rob has been a major contributor to the continuing growth of Caterlyst and is looking forward to finessing many new opportunities with the business.
Unknown Facts – Rob is a veteran of the London to Paris cycle race and remains an active footballer, as well as the coach of a junior team. Away from his physical endeavours, Rob owns around 3,500 football shirts, including over 500 Swansea City examples and he continues to add to and trade from his collection.
Data Operations Director
Bernice Fedak
High quality data is central to the success of Caterlyst.
In her senior role, Bernice manages an established team of analysts and executives, who are accountable for sourcing, maintaining and expanding our core data. Alongside her team, Bernice will extract, segment and analyse data before preparing regular and bespoke interactive reports for clients.
Having graduated with a degree in Mathematics and Statistics from Royal Holloway University, Bernice enjoyed success in data analysis roles at NCR, Video Networks and ESA, before joining Caterlyst in 2010. Her expertise and valuable experience of all things data have been pivotal in the growth and success of our company.
Unknown Fact – Bernice is an accomplished saxophone player, who has played in a band at venues across Europe. Having already played at London’s Royal Festival Hall, Bernice would love the opportunity to play at The Royal Albert Hall one day.
The Engine Room
An energetic team of both customer and computer facing specialists, who work tirelessly behind the scenes, both remotely and in our Head Office near Watford.
Responsible for the operation of our Caterlyst IQ dataset, plus our customer marketing platform, Prospa, they ensure that we are always one step ahead, so you can be the same.
Book a demo
To find out more about the power of Caterlyst, why not book an online demonstration now