NAMS & KAMS
Outsmart the Competition
What if you had a competitive edge that made hitting targets and increasing stock more straightforward? Combining Caterlyst IQ’s live customer data and range of tools and services with our customer management platform, will offer you a winning advantage
Understand your market
With Caterlyst IQ’s live data, you can access reliable, contemporary information that will help you to understand your accounts’ scale and structure, where the key relationships lie and who they are trading with already. Being alerted to new openings, emerging trends, mergers and acquisitions will all play their part in unveiling opportunities and keep you one step ahead of the competition.
Develop your focus
Work smart
Our customer marketing platform makes visualising and managing sales pipelines straightforward. Key customer relationships and contractual details can be captured and tracked. You will be able to communicate effectively with all the sites in any Group, with specific messaging tailored to trading or non-trading sites. Activity triggers can be enabled, for example to reduce churn by flagging contract renewal dates.
Visualise Performance
What does your Customer Think?
Independent Field Sales
Plan your Journey
Navigating around the challenges presented by the independent sector is much easier if you can plan your journey using the very best information. Caterlyst can act as your guide and help you to:
- Establish territories and targets
- Access and maintain reliable outlet information
- Successfully manage multiple relationships
- Develop relationships that engender loyalty
- Cut through the proliferation of brands and achieve high levels of penetration
- Understand the frequently undisciplined and diverse routes to market of this sector
- Provide visibility and process for Sales activity
- Manage the breadth of the Business Development Executive (BDE) role, which can encompass stocking, selling, merchandising and gathering competitor intelligence.
Focus Resources with StoreScore
It is simply impossible to call on all 35,000 outlets, so focusing resources on the best opportunities will be pivotal to success in this market.
StoreScore uses Caterlyst’s exhaustive data and insight to create an accurate 1-10 score for individual outlets, based on the opportunity they represent for your specific business.
Avoid wasting any time. Armed with StoreScore, you can build hyper targeted marketing plans and call files, which will direct your resources to the best opportunities with laser level precision.
Enjoy an Edge
Combining Caterlyst IQ’s live customer data with our e-caterlyst marketing automation suite can provide you with a competitive edge and ensure you hit your targets. Our Saleslyst App will make increasing stock levels and optimising compliance visible and straightforward.
You can raise awareness by creating campaigns that will land where your opportunities are clustered and trigger engagement. You will have a 360-degree view of your customers. Information, interactions, comments, opportunity probability and status changes will all be synchronised, so you can visualise progress and manage performance.
Maximise your Day
Our powerful Saleslyst App will plan your day and alert you to “near me” opportunities too. Tracking relationships, sales and opportunities at store level can be laborious and often poorly informed, however our Saleslyst App removes the guesswork and the gaps, so you stay in control. You can direct activity, record and synchronise field reports and feedback, plus monitor compliance in store with image capture and recording.
In an increasingly competitive market, accuracy, efficiency and focus have never been more important. For example, many independent stores may have changed ownership or not survived the impact of lockdown. Our data includes a traffic light system to identify which are open, temporarily not trading, or closed for good.
Take a View
With Caterlyst, you can access high level or granular reports on individual or team performance against targets and other KPIs. Our tools make it easier to identify sales hotspots by sector and/or region, while NPS scoring keeps you close to how customers perceive your service.
Our reports are presented using Power BI, an intelligent and interactive platform that presents data in a simple, user friendly and flexible way, with easy sharing capability.
The easiest way to witness the power of our reports is to arrange an online demonstration
Digital Customers
Sharpen the Definition of Your Market
The range and quality of Caterlyst’s data will help to crystallise a focused view of your market. Avoid your vision blurring at the edges and allow us to create a detailed picture of your potential customers.
Drive registrations
Our marketing tools can help you to drive registrations for your digital services, by teasing information and nurturing the sign-up process with reminders and incentives, if appropriate. Site interactions generate leads that can be automatically allocated to sales teams for follow up, then tracked as they progress.
Stay Engaged
Through the power of our customer marketing platform, we can help you to keep your current customer relationships fresh and encourage the development of new ones. You can create and deliver relevant, interesting communications, then quickly optimise your approach to maximise impact.
Work Together
By using Caterlyst’s services, you will have a single customer view and ensure alignment of digital and traditional sales and marketing activity, thereby avoiding duplication, or omission. Orders can be simply managed through visible status and delivery interactions with fulfilment companies.
Track Results
Activity and outcomes can be monitored from a single source, making processes slick and efficient. Making progress highly visible will help to maintain exemplary customer service levels and allow you to remedy interruptions or issues before they become problematic.
Marketing Teams
Elevate your Marketing with Smarter Data
Use our extensive data, or ask us to qualify your own, so we can show you the size, structure, segments and key operators in your market.
Market Modelling
Caterlyst’s Market Modeller can present a granular summary of every sector and each operator within that sector, breaking down the overall opportunity value, based on actual sales data.
You can also deepen your understanding of how your products and services fit into the food service landscape by reading our sector reports, or commissioning a bespoke analysis.
To find out more about the power of our Market Modeller just follow the link.
Clever Campaigns
Leverage our access to 300,000 validated email addresses to target specific prospect sectors.
Using e-Caterlyst’s, intutive interface, you can design personalised and automated e-mail campaigns. Every interaction will be captured and recorded, so reporting and analysis becomes reliable and straightforward.
Stay in touch with Sales
Our SiteScore and StoreScore tools will guide your call plans and make sure that your sales resource is always gainfully employed.
Our customer management platform makes managing your sales pipeline straightforward. Comments, opportunity probability and status changes will all be synchronised, leaving your sales teams with more time to sell. Performance management becomes more objective, with easy access to reliable and timely information.
Track Progress
Quickly identify any gaps between plans and performance. You can create diary plans for sales executives and use customised forms to capture and share live information from each call. Out of the box functionality links your field data directly back to a reporting module, so all activity and results are visible in real time.
Equipment manufacturers
Untangle the Maze
Caterlyst can untangle your potentially complex route to market, which often involves intermediaries, such as dealers or design consultants, making it hard to understand where your products are ultimately located. Our insight and guidance can help you to work through these market channels in a more effective way, even if you sell directly to your customers.
Location, Location..
Unlike other items in the Food Service market, equipment is rarely a regular or indeed frequent purchase, so understanding where opportunities lie can be even more important. New openings are pivotal, so having Caterlyst’s real time intelligence supporting you will place you ahead of the competition, when and where it really matters.
Raise Awareness
Our Customer Marketing Platform, will help you to build and deliver focused campaigns to raise awareness of your product set. Leads generated by the campaign can then be shared with dealers, as appropriate.
Having a reliable database of customers and the tools to communicate with them in a precise and timely manner can also help to make sure that any product updates are distributed efficiently.
Pipeline Management
Our customer management platform, will help you to stay in complete control of your sale pipeline and highlight any gaps that may present further opportunities. Calls, opportunities and quotations can all be recorded and actioned in a seamless and efficient manner.
The power and flexibility of Caterlyst means that you can view your data and performance through whichever lens you require, for example by dealer or by outlet.
Oversight
Improve the clarity of your vision and see exactly how your teams are performing by product, outlet or any other metric that we can record.
Caterlyst will also help you to make sure that service visits are flagged, completed and recorded accurately. Maintenance under warranty, or otherwise, can all be managed by our customer management platform, as well as information on the frequency of purchase of kit or spares. Our reporting tools can then alert and present this information in the best way for your business.
Book a demo
To find out more about the power of Caterlyst, why not book an online demonstration now