Common Questions

Caterlyst is a ‘Data Aggregator’. We compile verified, opted in contact, company r data from over 20 different sources to create the most comprehensive Foodservice and Convenience Universe of businesses and individuals to use for sales, analysis and marketing campaigns. We research the data in depth and detail.

To be honest, we’re not really interested in just selling data. Our unique services are designed around providing access to insight and data quality products that make a real difference to your sales and marketing strategy into this sector.

Our Match2Caterlyst service will completely transform your marketing results, using our own detailed analytics system perfected over the last 15 years working in this sector

By matching your customer data against the Foodservice and Convenience Universe, our Match2Caterlyst process helps pinpoints long-lasting, high yielding customers, as well as identifying strong potential prospects and suspects you don’t currently have sight of . We help to optimise your budgets, resources and energy into attracting and winning the best customers that yield the best returns for your business.

The Caterlyst Single Customer View is essentially a sales and marketing database that unifies all your customer data (offline and online) to create a single, “unique record” of each customer or prospect. It can de-duplicate, cleanse, match and merge your customer data and ensure governance and compliance.

For larger businesses with many thousands of customers and transactions, the Single Customer View is essential for the efficiency and effectiveness of marketing and sales team planning. And with GDPR around the corner it will become a necessity to ensure customer data is fully governed, audited and structured with the ability to fulfill Data Subject Access requests and prove consent for marketing.

Caterlyst cannot provide any of our industry leading data services without access to your data. We therefore provide unique secure FTP services for passing data to and from our data teams.

What matters to you is that you can trust us to handle your data in accordance with the most rigorous and secure processes. Through Non Disclosure Agreements, we have the highest levels of security and training in place to handle your data securely.