The Caterlyst Single Customer View is essentially a sales and marketing database that unifies all your customer data (offline and online) to create a single, “unique record” of each customer or prospect. It can de-duplicate, cleanse, match and merge your customer data and ensure governance and compliance.
For larger businesses with many thousands of customers and transactions, the Single Customer View is essential for the efficiency and effectiveness of marketing and sales team planning. And with GDPR around the corner it will become a necessity to ensure customer data is fully governed, audited and structured with the ability to fulfill Data Subject Access requests and prove consent for marketing.