Ahead of the event, you can build a highly targeted prospect list from Caterlyst’s complete market universe, covering groups and independents, mapped to outlet level, filtering by sector, geography, buyer role and trading potential. Warm prospects are invited via email and SMS and pushed into the Connections CRM app ready for booth-day preparation. 

 During the show, the Connections app gives your team mobile access to the total addressable market, allowing you to log conversations in real time, qualify leads, add notes and assign follow-ups, even offline. 

 After the event, all activity syncs automatically, enabling structured follow-ups, clear ‘next actions’ for the sales team as well as reporting on engagement, conversions and overall ROI.